New year, new reads! Cloudreach leaders share their list of must-read books for those looking to innovate, lead, and succeed in 2021. 


Brooks Borcherding, CEO:

The Big Switch by Nicolas Carr.  A classic narration of the early formation of cloud computing and a great comparison to the 19th century centralization of distribution of our modern electrical production and distribution networks.  

The Unicorn Project by Gene Kim.  This is a must read to catch-up on the latest thinking relative to modern DevOps concepts.  


Tara Tapper, Chief People Officer:

Mindset by Dr. Carol Dweck.  This is a practical guide on how to develop the mindset necessary for success, both personal and professional from world-renowned Stanford University psychologist Carol Dweck. Dweck explains why it’s not just our abilities and talent that bring us success– but whether we approach them with a fixed or growth mindset.  


Dave Chapman, Head of Strategy & Professional Services:

That’s Not How We Do It Here!  by John Kotter.  A critical guide on how to break out the tyranny of the hierarchy and see that there is another way to work that is faster in adapting to change, whilst also setting out how valuable traditional hierarchy continues to be, for the right tasks.


Andre Azevedo, Global Head of Partnerships:

What You Do Is Who You Are’ by Ben Horowitz.  Practical advice to help executives build cultures that can weather both good and bad times.

The Halo Effect by Phil Rosenzweig.  Rosenzweig unmasks the confirmation bias and other delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.


Barbara Cook, Head of Managed Services:

Essentialism: The Disciplined Pursuit of Less by Greg McKeown.  This New York Times Bestseller digs into the idea of Essentialism as more than a time-management strategy or a productivity technique, but as a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter. 


Did we miss any? Tweet us your must-read recommendations @Cloudreach!