While the doors have closed on AWS re:Invent 2021, the accomplishments, recognitions and thought leadership are sure to reverberate into and throughout 2022. 

We at Cloudreach were deeply involved this year – as a platinum sponsor of the event and as a presenter in numerous keynotes, breakout sessions and demos. For our top picks of AWS re:Invent 2021 announcements, check out AWS re:Invent 2021 – Technical Announcements Roundup, see Kevin Davis’s summary of the three big trends at re:Invent and check out the podcasts of our 6 cloud trends of 2022 – with a bonus at “Cloud Trends 2022 Podcasts.” 

Awards x 3

We’re really proud and honoured to add these awards to our AWS trophy wall! 

1. For the third time, Cloudreach has been named an AWS Partner of the Year. David Kress, General Manager, Northern Europe at Cloudreach had this to say: “The UKIR team consistently raises the bar on what is achievable and it’s an honour to receive such high praise from such a brilliant organisation. The support we receive from AWS is humbling and it inspires us to exceed their high expectations daily. Our Strategic Collaboration Agreement will bring exciting new opportunities for Cloudreach to team with AWS as we expand into new geographies across Europe and roll out our Talent Academy. Together we will train hundreds of diverse and promising candidates to become the next generation of cloud professionals.” See the press release.


2. AWS Energy Competency – This award recognizes Cloudreach’s expertise in helping customers leverage AWS cloud technology to transform complex systems and accelerate the transition to a sustainable energy future. This achievement underscores our expertise and technical proficiency within the energy industry, where we have had proven success in developing solutions across the value chain for organizations such as bp, GRTgaz and others. “Cloudreach is proud to achieve AWS Energy Competency designation,” said Kevin Davis, Executive Cloud Advisor at Cloudreach. “Our team is dedicated to helping companies achieve their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.” See the press release.


3. AWS Migration and Modernization Competency – Cloudamize™, a Cloudreach company, has been designated AWS Migration & Modernization Competency status. This recognizes the deep technical proficiency and proven customer success Cloudamize delivers by automating and accelerating customer application migration and modernization journeys. Cloudamize leverages high-precision analytics and powerful automation to assist customers in going from zero to cloud in 50 days with the Migration onRamp service. “Cloudamize is proud and honored to be one of the first AWS Partners to achieve the new AWS Migration & Modernization Competency status,” said Chris Williams, head of software research at Cloudreach. “Through our automated tooling of Cloudamize and Sunstone, we look forward to jointly accelerating customer workloads to AWS and modernizing them at scale and speed.” See the press release.

Cloud Trends 2022: 6 Ways to Advance Cloud Modernization

To kick off the event, the Cloudbusting podcast team presented their top trends in cloud modernization for 2022 – helping you identify opportunities to capitalize on the maturing cloud market. Hosts Dave Chapman, Head of Product and Marketing at Cloudreach and Jez Ward, Executive Cloud Advisor and Head of Advisory at Cloudreach were joined by Tara Tapper, Chief People Officer at Cloudreach and Keisha Garcia, VP Digital Foundations Programs at bp – who shared how automated, software-driven migration and modernization is driving business value. Register here to re-watch this session.

Partner Speaking Session: Co-selling software-enabled partner solutions with Cloudreach and AWS

According to a recent IDC survey with Cloudreach and AWS, 72% of IT leaders rely on regional system integrators to help them realize their cloud goals. In this session, Cloudreach CEO, Brooks Borcherding, and Amanda Sleight, Commercial Lead, UK at AWS, explore how they’ve proactively packaged and built software-enabled solutions that help customers accelerate migrations, drive value through modernization and realize the promise of cloud. Learn more about the various programs, tools, resources and best practices that can help you accelerate engagement with AWS and further promote your service solutions to customers.

Register here to re-watch the session.

Two Software Demos

Last but not least, we were very busy running these software demos at re:Invent:


Cloudamize takes the guesswork out of cloud transformation and helps you get there with ease, speed and accuracy. Designed for enterprise organizations looking to bridge the gap between assessment of their on-premise environment and public cloud adoption, Cloudamize focuses on a single application to help customers quickly migrate workloads to AWS. More about Cloudamize.


A software platform that will identify high impact, low effort, in-cloud modernization targets that can boost performance, increase security, reduce cost and drive innovation across your applications. More about Sunstone.

Want more about AWS re:Invent 2021?

See our take on the top announcements “AWS re:Invent 2021 – Technical Announcements Roundup,” from AWS re:Invent 2021, our summary of the three big trends “Cloudreach Awards, Presentations and Demos” and get access to our 6 cloud trends of 2022 podcasts – with a bonus – at “Cloud Trends 2022 Podcasts.” 

Cloudreach is an AWS Premier Consulting Partner with 11 competencies and over AWS 600 certifications. We’ve helped deliver hundreds of AWS migration and modernization projects for customers. 

See you at AWS Re:Invent 2022!